Southwestern Brand Standards & Guidelines

One of the largest seminaries in the world, Southwestern Baptist Theological Seminary equips men and women with a strong theological foundation to fulfill God’s calling on their lives. Rooted in Scripture and branching out to fulfill the Great Commission, Southwestern’s motto is “Preach the Word, Reach the World.” With this rich history, it is important to facilitate public understanding of Southwestern Seminary’s mission and achievements in a clear and coordinated identity. Please use these guidelines as they will help faculty and staff promote the identity of Southwestern Seminary.

These guidelines are designed to answer any questions about logos, color, typography and their appropriate use. Please review them carefully before printing, publishing, videotaping or creating by any other method or materials the Southwestern Seminary official centennial logo.

Through a cooperative and unified effort, we can achieve public awareness, understanding and appreciation for the excellence of Southwestern Seminary. We ask for your support in embracing and using these identity guidelines to communicate with a consistent visual identity. Please apply these standards consistently.

Return to this page in the future to see updated guidelines and art files. If you have any questions or concerns, please contact Dr. Steven Smith, vice president for student services and communications, at 817.923.1921, ext. 4848, or at

If you are interested in obtaining a version of any Southwestern logo or wordmark, please contact Dave Wright at for more information.

Brand & Identity Resources

Brand Guidelines
Logo Artwork
Other Design Resources

Established 1908 Fort Worth, Texas