Southwestern awarded for drawing national attention to Fort Worth
FORT WORTH, Texas (SWBTS) – The Fort Worth Chapter of the American Advertising Federation presented Southwestern Seminary with its 2012 Dateline Award, March 20, for drawing attention and tourism to Fort Worth through the Dead Sea Scrolls & the Bible exhibition. In years past, organizations such as Texas Rangers Baseball, Texas Christian University Football, Bell Helicopter Armed Forces Bowl and the Modern Art Museum have received the Dateline Award.
Amanda Gibson, president of the federation’s Fort Worth chapter board, explained that the seminary’s unique exhibit turned impressive advertising results and brought “positive national exposure to Fort Worth and Tarrant County.”
“The six-month exhibition ranked eighth out of 75 attractions on TripAdvisor and saw more than 90,000 visitors, with 181 million people exposed to press coverage.” Amanda Gibson
“Through the Dead Sea Scrolls & the Bible exhibition, Southwestern Seminary made some of the world's greatest treasures come to life and brought global attention right here to Cowtown,” Gibson said. “The six-month exhibition ranked eighth out of 75 attractions on TripAdvisor and saw more than 90,000 visitors, with 181 million people exposed to press coverage.”
Vice President of Business Administration Kevin Ensley accepted the award on the seminary’s behalf during a luncheon held at the Fort Worth Stockyard’s Joe T. Garcia’s restaurant.
“First, let me thank you for recognizing the work that we've done at Southwestern over the past six months. It really was a labor of love,” Ensley said as he accepted the award.
“This last six months of the Dead Sea Scrolls exhibition was a great time for us at the seminary. We were really blessed and honored to have this opportunity to put this on, not only for our people but for the city of Fort Worth, and [to] bring in the recognition that Fort Worth deserves. This was the greatest discovery of our time, and it was of the most influential book of western civilization that was found by the goat herder, and that is the Bible you all have today.
“In summary though, I’m just one guy up here representing a whole bunch of people back at the seminary that really put this together. So, thank you, on behalf of Southwestern Seminary.”
The Dead Sea Scrolls & the Bible exhibition ran July 2, 2012 – January 13, 2013 and was held in the J. W. MacGorman Chapel and Performing Arts Center at Southwestern’s Fort Worth campus. The exhibit showcased scrolls found hidden in a group of caves near the Dead Sea that scholars have identified as some of the oldest copies of the Scriptures ever discoverd. The scrolls have served to undergird the claims of Scripture and its truth by revealing the remarkable consistency between its writings and the Bibles printed today. Several of the scrolls include prophecies that were yet to be fulfilled at the time of their writings, also helping to undergird the Scripture’s claims to accuracy and inerrancy.
To find out more about the Dead Sea Scrolls, some of which will be intermittently displayed at Southwestern, visit seethescrolls.com or view the Dead Sea Scrolls & the Bible edition of the Southwestern News magazine at swbts.edu/southwesternnews/snsp12.